Marketing Strategies For Salon During The Holiday Season
Christmas is around the corner and with the upcoming festive, people aim to look best which makes this festive season ideal to double the sale value and triple the client number. With the right marketing strategies, you as a business owner can make the best of it and can double the sale and spread the right word about the salon. Christmas is all about spreading the positive vibes and making people feel great; your a simple gesture of care towards the client can keep your salon in the heart and mind of the client. Comfy salon furniture surely adds good experience but good gestures do wonder.
With the Christmas celebration, Starbuck’s cup turns into Chrismassy, coco-cola truck holiday-inspired truck, McDonald fries spread in shape of Christmas tree if these well-established brands can take some steps why can’t you?
Here are some of the marketing tips for the salon business
1. Holiday Photos
Make sure to send the holiday photos on social media, email, website, ads and other mediums. This way, it helps to boost the confidence of clients because, in marketing, the emotional tool works more effectively. For the last moment rusher, we got an effective marketing strategy.
Some of the wintery photos ideas for Christmas promos:
Ask your team to get ready in the cosy sweater with the hot chocolate cup, and say ‘cheese’;
Some pictures of gift cards, the group holding gift card and frame it in email, social media, and other platforms;
Photo of the salon with the festive decorations and its minor details of Salon Trolleys, styling chair decorations and other pieces of beauty salon furniture;
A team picture with Christmas props.
2. Holiday Gift certificate drive
Another lucrative way to boost the sales around the holiday season is gift certificate campaign. The client won’t pause to spend to buy a $200 gift certificate when they get an additional $40 gift certificate. They can either use for themself or can give away to friends and family over a limited time. This is a great way to retain old clients as well as attract new clients.
3. Promotion of retail products as gifts on the social media platform
December is the perfect time to sell salon service and retail products. With the right window dressing, you’ll allow the client to choose some Christmas gift them from your retail product display. One of the most effective and best methods is to put together some products as a gift. Once you are ready with gift sets, start promoting it on social media platforms like Facebook and Instagram. Decorate your gifts with the bows or beautiful and attractive gift paper and a cute written message. You can even dress them in a beautiful way and present them why it is a perfect Christmas gift.
4. Christmas ready website
Just like your salon, add beauty and festive charm into your salon website. Make sure to add some engaging content and decorative salon picture, happy clients stories, detail of discounts, festive theme and details about extended working hours(if any), festive experiment on the top of the logo, special holiday plans and your website is ready to rock.
5. Salon Christmas party
Sometimes more than money and profits, a strong relationship with the client helps in the long life of the business. This Christmas throw a party in the salon and invite loyal clients. The party not only cheer up the client spirit but also helps in building loyalty, friendship, a drive for referral marketing and many unsaid benefits. Don’t worry; the party won’t cost you much, some mulled wine and some food, party song list and some patience to construct the road of success.
6. Selfie Competition
Get your clients to tag in office/Christmas party and one who gets maximum votes could win the prize. But make sure the client must include your salon Instagram name. For example ‘ready for the Christmas party. Hair by @yoursalonname’.
The contest details must include the prize, opening and closing date of the contest, and disclaimer that the final decision will be taken by the judges, which helps you from any argument from other participants. This way, good words about your salon will be spread on social media and hence leads to more popularity and publicity of your salon.
7. Redecorate the salon
To bring holiday freshness in the salon, redecorate salon with beautiful ribbons, bows, replace old Salon Furniture with the new one, decorate salon trolleys and other parts and pieces of the salon in the attire of festivity. Beautiful decoration helps to attract the eyeball of the passerby and clients.
8. Christmas photo booth
Customization is the key if your space allows, why don’t you create a photo booth for clients as well as staff. Keep the booth in a fun way by putting a hat, beard, Santa face and lots more. Wondering how this is going to help? When the client posts the picture on social media, your salon will get publicity at the cost of a photo booth, which we suggest is quite an exciting way to spread the name.
Don’t worry, with these marketing strategies, you can still win the battle. Without wasting much time, its high time to implement these plans in the business. Make your customer feels special by walking the extra mile for them.